The Member Lounge Podcast: Unlocking Association Success

Marketing in an AI World: Community Over Content

Episode Summary

Associations are at a pivotal crossroads in the age of AI. As AI-generated content becomes more widespread, the real value of associations lies in their ability to foster genuine communities. Join us for an insightful episode of the Member Lounge Podcast, where we explore why, in an AI-driven world, community matters more than content.

Episode Notes

In This Episode, We’ll Explore:

✅ The impact of AI on content creation and association engagement

✅ Why fostering community is more crucial than ever

✅ Practical strategies to strengthen member connections in the AI era

Meet the Guest: Jonathan Milne

We’re excited to welcome Jonathan Milne, VP of AI Services at Demand Spring, where he helps B2B marketing leaders implement AI strategies that drive real results. With over 20 years at the intersection of marketing and technology, Jonathan has led enterprise clients through complex MarTech implementations and data-driven marketing strategies. A recognized thought leader and Top 40 Under 40 honoree, he frequently speaks at industry events like MarketingProfs B2B Forum and B2B Marketing Exchange.

Co-host: Bruce Rosenthal

Joining us as co-host is Bruce Rosenthal, a seasoned consultant specializing in association partnerships and sponsorships. Bruce has a rich history of developing successful non-dues revenue programs and is a recognized thought leader in the field. His expertise complements our discussion, providing practical insights into revenue strategies that drive member engagement.

Your Host: Farhad Khan

This episode will be hosted by Farhad Khan, CEO of Member Lounge. As an expert in association technology and engagement, Farhad has worked with countless organizations to help them leverage AI, community-building, and innovative revenue strategies to drive long-term success. Passionate about helping associations grow, Farhad brings deep industry knowledge and insightful perspectives to the conversation.

Don’t miss this opportunity to gain valuable insights from industry leaders. Tune in and discover how associations can stay ahead by prioritizing community in the AI era!