The Member Lounge Podcast: Unlocking Association Success

From Prospects to Promoters: Key Strategies to Recruit & Retain Members w Scott Oser and Farhad Khan

Episode Summary

Turn joiners into life-long advocates with Scott Oser & Farhad Khan!

Episode Notes

Multi-Touch Recruitment Strategies

• Emphasizes diverse communication channels.
• Focuses on personalized messaging to prospective members.

Member Value Documentation

• Stresses the importance of understanding members' needs and values.
• Suggests regular updates and adaptations to these values.

Technology in Member Engagement

• Discusses leveraging digital platforms for enhanced member interaction.
• Highlights the use of data analytics for better engagement strategies.

Creating Vibrant Member Communities

• Advocates for building active, engaging online and offline member communities.
• Emphasizes regular events and forums for member interaction.

Tailored Communication for Different Segments

• Addresses the need to understand various member segments.
• Suggests customized communication strategies for each segment.

About our panel members: 

Scott Oser is the President of Scott Oser Associates Inc. Scott has spent the past 25 years working with hundreds of associations. He is an accomplished speaker, writer, and respected authority in the membership communication space. 

Farhad Khan is the CEO & Membership Strategist at Grype Digital. He is a thought leader in membership strategy and an expert in membership consultation helping associations automate member engagement and retention.