Discover why it is so important to provide true value in order to increase member satisfaction and retain your association members, and how to go about it with Michael Lachapelle, Founder at Business Model Fulcrum, and host Farhad Khan
If you work in the professional association space, you know that associations are going through a transformation. It's never been more important for associations to deliver true value to members in order to retain your member base. In this episode Michael discusses the underlying principles of value creation and how to determine what is of value to your audience.