Discover what role your website plays in your organization’s marketing strategy and how to create a roadmap to achieve them with Osamu Wakabayashi and host Farhad Khan In this episode, Osamu Wakabayashi and Farhad Khan have an in-depth discussion about creating a roadmap for your website. The episode is packed with good information, so make sure you take notes as you listen. They talk about the ten steps of a successful website project, strategies for gripping design, tips for client engagement, characteristics of quality goals and milestones for reaching them, pointers on content marketing, and a healthy sprinkling of wisdom scattered throughout. Websites are more than pretty pictures and clever gimmicks. It is your own way of telling who you are to a world in a mad rush to get on to the next thing. Take the time to think through what you have to say in a conversation with two people who have done it a hundred times before and know what can go wrong and how to make sure it goes right. You can reach Osamu at osamu@zenideas .ca and learn more at zenideas.ca.