The Member Lounge Podcast: Unlocking Association Success

Create Stunning Member Journeys

Episode Summary

n this episode, we’re diving into the power of personalized experiences to enhance your member engagement and satisfaction. Joined by Tony Tullio, Director of In Orbital, we explore how associations can leverage Digital eXperience Platforms (DXPs) to meet the unique needs of different member types—from prospective joiners to seasoned participants. With over 20 years of experience, Tony provides invaluable insights into how associations can streamline member experiences, improve accessibility, and boost overall satisfaction through the use of data-driven ecosystems, seamless integrations, and automation. Discover how these strategies can increase retention, provide a competitive advantage, and reducing the operational workload on your staff.

Episode Notes

Get insights into:

  1. The Importance of Personalized Member Journeys: different member types require different kinds of interaction. Creating personalized experiences is crucial for engagement, and eventually retention. Learn more about a holistic member journey and discover the best practices to engage different membership types.
  2. The Role of Technology in Enhancing Member Journeys: It’s time to transition to Digital Experience Platforms (DXPs) from traditional Content Management Systems to build dynamic and personalized member experiences. Find out how DXPs make membership management a breeze while making the experience more relevant to each member.
  3. A Seamless Member Experience: Think Netflix for your membership website. Your members desire an experience where they can quickly find what they need. Discover the key engagement features for your member portal that can greatly improve member engagement.
  4. Benefits of Integrated Systems: Make it easier for your members to access the information they need without logging into multiple systems. Unlock a seamless member experience by integrating different systems like CRM, LMS and DXP. Unlock consistency and a unified experience through a connected ecosystem.
  5. Challenges in Implementing New Technologies: Adopting to technology changes is always hard. Getting your staff on board is challenging, especially those who may be resistant to change. Learn how you can encourage your team to adopt new platforms and simplify your membership management and engagement tactics.