The Member Lounge Podcast: Unlocking Association Success
Boost Your Member Engagement with Sponsorship with Bruce Rosenthal
Episode Summary
Learn proven strategies and tips to level up your fundraising game with expert strategic advisor, consultant, and educator Bruce Rosenthal and host Farhad Khan
Episode Notes
About This Episode
Looking to level up your fundraising game? Try creative sponsorship options into your fundraising plan and create new opportunities for growth and revenue.
With our proven strategies and tips, you'll learn how to create a winning formula that works. It's all about leveraging their content and tapping into their expertise to create even more value for your association and grow your membership.
Don't miss out on the chance to take your fundraising to new heights!
About Our Guest
Bruce Rosenthal is a highly sought-after corporate partnerships strategic advisor, consultant, and educator who has been advancing corporate partnership programs for more than two decades.
He is the co-convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization, where he demonstrates leadership in identifying and cultivating partnership best practices, opportunities, and solutions.
Bruce helps organizations develop customized corporate partnership programs that increase revenue, add member value, and foster organizational sustainability.
We talked about
- How do I get started when my group has really not had a sponsorship program?
- What are sponsors looking for?
- What are some unique sponsorship ideas at events?
- How do we design win-win sponsorship packages?
- What would be some best practices to follow when creating sponsorship packages?
- How to differentiate, especially from the sponsor's perspective, the difference between sponsorship and advertising?
- What are some ways to attract sponsors outside of events and in just the day to day of operations?
- What other ways can you include corporate partnerships to better serve members?
- How to best use partner services to provide member benefits beyond just providing discounts?
- How to include corporate partners in the online community?
- How to include sponsors to engage and create value?
- How to Leverage content from your corporate sponsors to grow your membership?
- Is there a general rule on the maximum value of sponsorship revenues that an NFP should strive for? E.g., When seeking sponsorships for a particular event, should the sponsorships sought not exceed X% of the anticipated event cost?
- What are the first three steps to set up a sponsorship program?
- How to ensure your sponsorship levels or offerings are revenue positive?
- How do you avoid burning out your regular sponsors?
- How to differentiate, especially from the sponsor's perspective, the difference between sponsorship and advertising?
- Affinity partners (discounts to members) vs. sponsors. Is there a difference besides sponsorship is paid and affinity partnership is no cost? Is it recommended to maintain both?
- How do you get the Board in line with incorporating sponsorships?
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